Hello, I'm Will Gibson

2K+

students

250K+

followers

500+

lessons

What is Product Visualization?

Product Viz sits at the intersection of industrial design and visual effects. While not a formally-recognized career, there's growing demand for specialists who can bridge the gap between design intent and compelling visual storytelling. It requires solid communication skills, design principles understanding, and technical expertise.

My Journey

I studied industrial design at CCS in Detroit in the late 2000s. As an average designer with 'meh' sketching skills, discovering KeyShot Studio changed everything - suddenly I could present ideas photo-realistically.

This skill transformed my career:

Transitioned from first design job to successful freelancing
Became KeyShot's Global Training Specialist
Conducted 50+ on-site training sessions (Apple, 3M, P&G, Tesla etc.)
Led 1,000+ hours of training worldwide
Returned to freelancing, creating product launch visuals for 3M, Peloton, and Novation
Launched KeyShot Masterclass courses, training 2,300+ designers from leading brands

Teaching Philosophy

Learning 3D is challenging for designers juggling multiple responsibilities. Through teaching thousands of students, I've developed a methodical approach that fast-tracks learning.

Experience

I’ve learned how to solve visualization challenges like:

Making engineering prototypes look production-ready
Creating lifestyle renders that tell compelling product stories
Developing visual languages for product families

My toolkit includes KeyShot Studio, Adobe Creative Suite, Autodesk Fusion, and more - but it's problem-solving that drives results. And now, I enjoy teaching these skills to others.

Want a shortcut?
Learn KeyShot Faster!

My paid courses follow the step-by-step framework I've used to train thousands of design professionals at some of the most respected brands in the world.

Explore Paid Courses

Professional KeyShot Studio paid rendering courses by Will Gibbons

My Portfolio

Below you’ll find a collection of personal and client work. I’m a product designer by trade, but focused on using CGI to create promotional product launch media such as renderings and cinematic product animations.

Harald Belker x Will Gibbons

An automotive rendering collab with legendary concept designer Harald Belker. Bringing a futuristic muscle car to life with detailed materials and cinematic lighting. A passion project blending design and storytelling.

Jerry's Whiskey Sipper

A beautifully animated whiskey glass showcasing light, reflections, and caustics. Created in KeyShot to highlight Jerry Lin-Hsien Kung’s craftsmanship. A perfect blend of glass artistry and rendering.

Novation Circuit Rhythm Animation

A dynamic animation showcasing the design and workflow of Novation’s Circuit Rhythm. This project focuses on movement, lighting, and texture to highlight its tactile controls and sampling capabilities.

Novation Circuit Tracks Animation

A visually engaging animation bringing Novation’s Circuit Tracks to life. Emphasizing design details, interface interaction, and lighting to capture the essence of this versatile groovebox.

A conceptual hourglass designed to visualize time in a minimalist, meditative way. This project explores form, function, and the beauty of simplicity through thoughtful design and rendering.

Novation AFX Station

A high-energy animation bringing Novation’s AFX Station to life. Focused on motion, lighting, and dynamic visuals to showcase the synth’s design and character.

Modular audio recorder concept rendering by Will Gibbons

IO Portable Audio Recorder

A sleek, modern rendering of a portable audio recorder. This project highlights precision modeling, realistic materials, and the interplay of light on a compact, functional device.

Still from Novation Launchkey product animation by Will Gibbons

Novation Launchkey MK3

A product visualization capturing the design and interface of Novation’s Launchkey MK3. This animation blends motion and lighting to showcase its tactile controls and performance features.

Wormhole lamp concept rendering by Will Gibbons

A conceptual lighting piece inspired by cosmic aesthetics. This project explores material interactions, light diffusion, and form to create a futuristic yet functional design.

Still frame from product animation of a camera made in KeyShot by Will Gibbons

Mirrorless Camera

A detailed study of a modern mirrorless camera, focusing on its ergonomic design and precision engineering. This project showcases material realism, lighting, and textural accuracy.

Pelotoon Tread product visualization by Will Gibbons

A motion-focused visualization of the Peloton Tread, highlighting its refined design and user interface. This project explores dynamic angles, realistic texturing, and storytelling through animation.

Amber Noir cologne bottle design and product visualization by Will Gibbons

Amber Noir Cologne

An atmospheric rendering of a cologne bottle designed to evoke warmth and mystery. The project focuses on glass materials, subtle reflections, and moody lighting to enhance its visual story.