Peloton Tread

Client: Peloton

Late 2017, I had the honor of aiding Peloton in a successful product unveiling at CES 2018. I provided Peloton with high-resolution product renderings using KeyShot before the treadmill was ready to ship. The project came together during a very busy time of year and on short notice, but was a success for everyone involved. Here’s how it went down.

Assets

Peloton provided me with a CAD (digital 3D) model of the treadmill and exercise accessories as well as reference photos from the photographer. I would use KeyShot to build the scene and create the final renderings. The first task was to set up a KeyShot file that matched the studio lighting in the reference photos.

Matching studio lighting can be tricky because a photographer can adjust the lights between each shot. I had to draw upon my own photography experience to reverse-engineer each light, its placement, size, brightness and color to make the lighting match. And if that wasn’t enough, it varied shot-to-shot, which meant I needed to adjust the setup for each image.

Detail shot of Peloton tread cockpit in a white studio environment

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Detail shot of Peloton tread monitor in a white studio environment

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Detail shot of Peloton tread base and exercise mat in a white studio environment

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3/4 detail shot of Peloton tread monitor in a white studio environment

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Detail shot of Peloton tread speed dial in a white studio environment

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Detail shot of hand reaching for Peloton tread speed dial in a white studio environment

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Output

Since the talent would be composited into the renderings to produce the final images, I needed to hand off a file to make the retouchers’ job as easy as possible. I created 16-bit layered PSDs at 6K resolution with the crucial lighting and shadow passes and separate backgrounds for maximum flexibility.

It turns out this approach worked quite well and allowed the retouchers to work quickly to complete the images.

Rear view of woman on Peloton tread interacting with touch screen

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Compositing

The retouchers took my layered PSD files and combined them with the photos of the talent to create final images. This process is called compositing. It’s often done to create images that can’t be created with a single photo or exposure. The final composites were created by a couple of artists at Urban Studio NYC. They were flexible, easy to communicate with and did a nice job on the final images.

Right side view of a woman running on Peloton tread

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Right 3/4 view of a woman running on Peloton tread

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Right 3/4 view of a woman walking on Peloton tread

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Left 3/4 view of a woman running on Peloton tread

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Two female fitness trainers celebrating on Peloton tread

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Woman standing on exercise mat doing barbell triceps extension standing in front of Peloton Tread

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Right side view woman running on Peloton tread touching screen

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Two fitness instructors posing on Peloton Tread

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Rear view of standing on exercise mat doing triceps stretch standing in front of Peloton Tread

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Female fitness instructor posing in front of Peloton tread

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Outcome

The unveiling of the Peloton Tread at CES 2018 in Las Vegas made quite a splash. It was exciting seeing the product covered on various news sites such as Men’s Health, Forbes, USA Today, Wall Street Journal and many more. The handful of images I helped create were used to build buzz and excitement by showing exactly what the Peloton Tread would look like.

One of the benefits of using renderings for final product shots is that photo-realistic images of the product can be created long before the final product has shipped or even before prototypes are complete. In this case, the renderings enabled Peloton to have a successful product launch prior to the product being ready to ship.

I’m both thankful for and proud of the outcome of this project.

Credits